Ethan Skelton | Work & Play
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Manchester United Sponsorship

Chevrolet sponsors one of the world’s most premium Premier League clubs, Manchester United. The partnership provides fans with access to their Man United heroes via digital, social, and experiential activations unlike any other automotive brand. My role as Art Director and Designer has allowed me to excel in 360 campaign production. To kick things off, check out the case study below.

☝🏼 Art Director

  Man United Photography   Here are some candid moments with some of the world’s finest footballers. Chevrolet wanted photography of their star players for 2017/18 campaigns. On set, I had the pleasure of working with the UK fashion photographer, Perou.

Man United Photography

Here are some candid moments with some of the world’s finest footballers. Chevrolet wanted photography of their star players for 2017/18 campaigns. On set, I had the pleasure of working with the UK fashion photographer, Perou.

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 ☝🏼 Role: Art Director / Photography

☝🏼 Role: Art Director / Photography

Rituals

Rituals

A social activation created for fans to submit match-day rituals. My focus was to then create all social and digital for the conversation that followed.

☝🏼 Role: Art Director / Digital Designer / Social

Social Content

Social Content

The video below is one of many I directed to stop followers in their feed with highlights from activations. Visit the Chevrolet FC channel to see more content.

☝🏼 Role: Art Director / Graphics

Passabilites Mobile App

Passabilites Mobile App

This interactive video activation gave fans the ability to insert themselves passing the ball with their Man United heroes to make a goal. Their video could be saved and shared on their social network.

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 ☝🏼 Role Digital Designer / Video / Social / Site / Direct Ads

☝🏼 Role Digital Designer / Video / Social / Site / Direct Ads

  The Everything but Football Football Show   For Man United fans, staying up to date on their heroes is a daily ritual. They know the intense training routines, their injuries, and every goal they make. This web series is everything but that! Finally, an off the pitch look at the club’s star players.

The Everything but Football Football Show

For Man United fans, staying up to date on their heroes is a daily ritual. They know the intense training routines, their injuries, and every goal they make. This web series is everything but that! Finally, an off the pitch look at the club’s star players.

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 ☝🏼 Role: Digital Designer

☝🏼 Role: Digital Designer

United Review Print

United Review Print

Every match at Old Trafford stadium you are greeted with a fresh copy of the United Review. In every copy, you’ll also find a Chevrolet FC print ad. Below is a general look at a few.

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 ☝🏼 Role: Art Director / Print

☝🏼 Role: Art Director / Print

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Various Creative Masterminds

Various Creative Masterminds

Nick Allen – ACD/CD
Robert Schneider – ACD
Brian Bono – ACD
Adam Glickman – CD
Craig Feigan – CD