Ethan Skelton | Work & Play
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TikTok #GoLong

Super Bowl Sunday divides America but one thing unites usโ€”we watch on the big screen while playing it out on our phones. We knew fans were 2nd-screening for the commentary, so we met them there with a reason to play.

 The Influencers โ˜๐Ÿผ We created a video sharing game inside TikTok. By incorporating TikTok influencers to kick things off in paid social, we encouraged the nation to show us how they #GoLong via the app.

The Influencers โ˜๐Ÿผ
We created a video sharing game inside TikTok. By incorporating TikTok influencers to kick things off in paid social, we encouraged the nation to show us how they #GoLong via the app.

 Digital Display โ˜๐Ÿผ

Digital Display โ˜๐Ÿผ

Paid Social โ˜๐Ÿผ